Unit 32 Graphic Design for Media Products: November 2013

Friday, 15 November 2013

LO3 Task 3 KTA 11: Presentation Video/PPT

Target Audience:

Age

Gender

Sexuality

Hobbies

Interests

Ethnicity

Grade (ABC1's)

Social

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.

Ien Ang (1991) similarly argue that all media produces create 'imaginary entities' of their target audience before creating a media product.

MoodBoard for my Target Audience:

Target Audience, Demographics and Customer profile for Sheffield Steel City Fest:

Becca is 18 years old and currently studying Level 3 Music Technology at Derby College. She has listened to rave music since the age of 14 and her ambition is to become a professional DJ and produce her own music. Over the past summer she has attended multiple festivals all over the country and goes regularly to raves in Sheffield and Derby to listen to new upcoming artists who she can work with in her music career. She gets paid weekly and saves the majority of her money for festival tickets and concerts with her friends, or to buy new equipment for her music hobbies. She also pays for her own guitar and singing lessons which she does once a week. Becca has a local part time job and spends her free time researching new music which she can use at college.

Presentation of the event:

Please give me your thoughts on my presentation below

LO3 Task 3 KTA 10: Questionnaire Link

After getting my feedback, 75% believed my draft ideas created a cohesive brand across 4 designs. However from the feedback given I realise I need to keep a consistent theme throughout my work so that all the drafts are linked.

100% of the people i asked agreed my colour scheme is suitable for my target audience therefore in my final pieces I will keep to these colours.

From the results I got, I have decided to use more suitable images that represent the genre of music at my festival.

I realise from my feedback that my font is suitable for small types of advertising however when used on a larger scale for example a billboard, my font became difficult to read.

Because my results were 50/50, it became obvious that my genre of music was no shown clearly so to fix this I have decided to use different images and on a larger scale on my work and now the subculture my festival is aimed at is clearer.