LO2 Task 2 KTA 7: Artists and Venues

Headliners:

Squire of Gothos

Phatworld

Droid

Spongebob Squarewave

Dankle

Venues:

LO2 Task 2 KTA 6: Steel City Fest Brief and Target Audience and MoodBoard

Your company has been asked to create a portfolio of marketing for a new countywide music festival called Steel City Fest. The festival is going to be a three day event from 20-22nd December 2012 across multiple music venues in south Yorkshire, but mainly in Sheffield. There are five main 'headline' acts playing but over 120 in total. The music festival aims to showcase the best local acts and musicians across South Yorkshire. Tickets for the event cost £8 for a day ticket and £21 for a full weekend pass.

I am required to make:
-Logo (plus festival slogan)
-a Magazine advertisement for the event
-The ticket design
-The official A5 flyer for the event (as found in shops and cafes)
-A billboard poster.

KTA6: Genre of festival decided. Moodboard of target audience interests anf full demographic profile created.

Target Audience:

Age

Gender

Sexuality

Hobbies

Interests

Ethnicity

Grade (ABC1's)

Social

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.

Ien Ang (1991) similarly argue that all media produces create 'imaginary entities' of their target audience before creating a media product. 

MoodBoard for my Target Audience:

Target Audience, Demographics and Customer profile for Sheffield Steel City Fest:

Becca is 18 years old and currently studying Level 3 Music Technology at Derby College. She has listened to rave music since the age of 14 and her ambition is to become a professional DJ and produce her own music. Over the past summer she has attended multiple festivals all over the country and goes regularly to raves in Sheffield and Derby to listen to new upcoming artists who she can work with in her music career. She gets paid weekly and saves the majority of her money for festival tickets and concerts with her friends, or to buy new equipment for her music hobbies. She also pays for her own guitar and singing lessons which she does once a week. Becca has a local part time job and spends her free time researching new music which she can use at college.

LO2 Task 2 KTA 6: Styles Of Research

Secondary

- Using sources to gather information

- A reliable source

- Already research

- Internet

- Worksheets

- Books

Primary

- Gather information

- own research

- Vox Pop

- Focus Group

- Questionnaire

- Worksheets

LO2 Task 2 KTA 6: Production Plan for Draft Work

Task 1: Feed Back Sheet and Improvements

LO1 Task 1 KTA 4: ASA research

Advertising Standards Authority - is a non-statutory body but provide a code of practice for advertising. 

-adverts should not cause offence.

-adverts should not glorify alcohol, sexual activity, drug taking.

-adverts should not cause harm not children.

-adverts should not be misleading.

-adverts should not give false information about what they are selling/promoting or exaggerate claims        made.

The asa covers broadcast media (TV, Radio, Film Trailers) and print media (magazines, newspaper, direct marketing).

Adverts that could be offensive of anyway:

lynx chocolate when a man is made of chocolate.

car adverts about how much petrol per gallon.

Fosters/Carling advert glorifying adverts

honeymoon skittles adverts

cinema advert £15 a month, £180 up front

French tampon advert

BANNED ADVERTISEMENTS:

Reese's Pieces advert banned for indecent exposure.

Banned for being misleading to consumers! The eyelashes were photo shopped:

150 complaints that it was "offensive and distressing" - St Johns Ambulance

LO1 Task 1 KTA 4: Copyright Law

"COPYRIGHT is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time."

This means that it is illegal to use or copy works that has been copyrighted without the creator's/licence holder's permission.

Today with the proliferation and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem. 

- Proliferation means an increase of.

- Pastiche/Parody films that mimic other films as long as they have the writers permission.

- Piracy, getting media illegally:

LimeWire

Movies2k

Isohunt

Torrent

Youtube Converter

Creative Commons

which is committed to providing creative materials for others to use. It is shared and it's original creators waiver any copyright they might have. 

  

http://creativecommons.org

In my Graphics Design Project i must:

-Take my own photos

-Create my own logo with my own unique ideas

-Make my own slogan

LO1 Task 1 KTA 3: Analysing Graphic Design of Music Campaigns

Download is a music festival with the purpose of entertainment with an incredible line up of well known music artists performing over a three day weekend. The Target Audience of the festival is people aged between 18 to 30 mainly. However people from the age of 14 to any age attend because people of all ages like the genre of music that the festival offers, the problem is the danger of attending the festival at a young age as when in the crowd "moshing"is a danger. The format of the campaign is an informative poster but the way in which the information is displayed does not make the poster look morbid. The poster has all the key information which  keeps very with the theme of "Rock" as the logo is a wolf/dog with flames surrounding it. The synergy of the logo across the advertisement of the festival is used to expand the range of advertising. On each style of advertising e.g. posters, tickets etc the logo is changed slightly, however it is still the same logo. All the images on the poster are designed in a Tattoo style which would appeal to the target audience because the people who go to Download Music Festival who listen to the genre of music played they are known as part of the subculture as "Rockers" who are commonly known to have tattoos. The images used connote a firey atmosphere which represents the ethos of the festival and the electricity that all the delegates experience. The use of red on a few of the headlining acts is used simply to highlight the more important acts so that the reader is drawn to the popular acts that most people will know. Also the individual use of each font per act reflects the individuality of each act and that the festival will involve all kinds of exciting experiences for everyone. The kerning of each act title is different per act as both Serif and Sans Serif fonts are used within the poster. Also the way the poster uses the trademark font familierises the reader with the act as it is the font used on all the albums by the artist. The content of the poster is information of the days that the event is on and the artists each day. The Leading of the artist names are more uneven at the top of the page as each act has different sizing of their fonts are images are included also. The gutters in between each day are the same size to keep the days separate and organised. If the columns overlapped then the reader would be confused as to which day they want to buy a ticket for. The layout of the poster is very organised and neat as it is informative despite all the "rock" images that fill the border, leaving minimal open space. This resembles the festival as the festival its self will be loud and chaotic, the overlapping images connote the immense crowds of people who will be attending the festival. The Cross heads used on the poster are used at the top of each column are used to title the day which each act is performing. There are no banners particularly used on the poster because they would not stand out from the alternative fonts throughout the poster. The images used on this poster such as the ones at the bottom for advertisment the sponsors of the event, it is very important for these events to have sponsors for financial funding and advertising the festival. Kerrang Magazine is used as a main source of advertisement because the subcultured readers are the delegates who would attend Download Festival. The Headlining acts images anchor the genre of the music which is performed at Download as the titles of the act are images of the bands names.


My Chemical Romance:

The Font used on the album cover is a Sans Serif font and the style of the font is designed to look messy and alternative because the people known to listen to this style of music are in the subculture of emo or alternative. The kerning on the banner is uneven and the letters overlap because this keeps with the genre of the music. There are only two colours used on the album cover, black and white. These colours are used because they contrast each other therefore all the information even the logo is clear. The image in the bottom left hand corner is to warn the buyer that the music is inappropriate for young children.  Therefore the target audience is people aged 12 and older because of the language used in the music. 

Freshers Poster

This poster used to advertise a freshers party for uni students is very different to ones commonly seen as it uses a small variety of colours and is designed to look organised and classy. The target audience is students aged 18 onwards at university. On this poster the use of larger fonts for the genre of music played is because there is only one subculture this poster is aimed at, Ravers. The use of the simple image leaves an element of mystery about the event and the way in which the triangle are uneven denotes the different layers of music. The use of the technique Power of Three occurs a lot on the poster because it says in the readers mind. For example, the reoccurrence of the colours blue, black and pink; and the use of three triangles.  

Bowling for soup

The purpose for this image is an album cover for a band. The format for this cover is basic and uses minimal colours that contrast to that the banner and images are cold and stand out. The content of this cover is simple with one large banner on the top of the cover and four individual images of the band members. The style of this image overall is retro, the use of the colours blue and orange together contrast to they make the people stand out from the background. The layout is clear and organised on this cover despite the contrasting colours. The banner is in a sans serif font for impact and is in a cream colour because black it contrasts the dark brown background. The target audience for this album is people in the subcultured group rockers or people of any age who enjoy the style of music.

Daft Punk

The purpose of the cover is to advertise the band. The serif font used has a punk style and this fits the theme of the cover as the punk is in the name. The metallic colour of the writing makes the words look like metal but the splatters around the words makes the metal look runny which symbolises that the music is heavy like metal but its jokingly heavy because the metal isn't set. The multicolours used around the words make the words stand off of the page and also recreates the image that the music isn't heavy because at the same time it is playful. The target audience for this music is everyone because the band do pop music which has no age limits. 

  

I have looked at the ones i have analysed, according to The ASA non of the images i have analysed break any codes of pratice. 

LO1 Task 1 KTA 3: Subcultures in music

Subcultures in music:

Goths

Emos

Punks

Ravers

Hipster

Indie

Popsters

Metal Heads

Urbanites

Scenesters

LO1 Task 2 KTA 2: TramLines Analysing Conventions of Graphic Design

Analysing existing graphic design work

This advert is only promoting one specific part of the festival. Its main focus is Music, with the target audience of students; young adults, music fans!  The colours in the poster connotes the build up towards the festival as the colours are like a traffic light. The colours turn from red to amber to green, in the same way as a traffic light. Representing the explosion of excitement that occurs as the festival kicks off. Also the shaping of the images over the top of the heading look like a piano, keeping in the theme of a musical style of the festival. The use of the sans serif font al over the poster stands out to young people as it is commonly used on social networking sights such as FaceBook. Also this font looks appealing when it is compacted together. The words are compacted together not only to fi all the information on the poster but also to make the reader look closer at the poster to see all the information. All the writing in red is highlighted as they are the key points in the text. Cross Head are used on this poster at the top of the lists of acts to make it clear which acts are on certain days. White space in between the heading and the column keeps the poster clean and all the information separate so that it is obvious what is happening on each day. The mode of address is informative on the poster as there are only facts and information about the events. The Banner at the top of the poster is significantly bigger than the rest of the text as it is the must inform readers straight away what the poster is about. There are clear Borders around the page, this draws the readers attention to the colourful images within the page. The contrast of the text and the background is important as it makes the writing clearer and can be seen from a distance if the poster was put on a billboard for example. There are evenly spaced gutters in between the columns keeping the days separate therefore its clear which acts are on particular days. The images anchor the theme of the poster because they are images of music acts, they are keeping in the theme of the poster and the colours of the images express the energy of the festival because of the colours.

LO1 Task 2 KTA 2: PULP Analysing Conventions of Graphic Design Products

Pulp:

The Body Copy of the Pulp album cover is very suited to the purpose of the cover as it is simple and clearly designed. Therefore the music on the album will stand out more than the cover its self. 

The use of the large image of a family occasion, a wedding picture denotes that the artists are just ordinary people, like the buyers. The way that some of the people in the image are black and white where as others are in colour makes the image look more old fashioned and retro instead of having an all colour image, this reflects the style of music by the band. 

The frame of white around the image is used to make the image separate from the background also the curved edges of the border makes the image look 3D as though it is standing off the page. 

The Pulp title on the album cover is the logo of Pulp and this image is used on all albums so that it is recognisable by the buyer. The use of sans serif font on the title indicates its importance as it is bold where as the name of the album is less important and a serif font is used. 

The back of the album cover uses the same colours and fonts for the design. This is important because it looks tidy and organised and it makes sense to keep the theme on both covers of the album. However the band image is smaller on the back, and the album name is larger. This could be because it is in reverse to the front of the cover, as you turn over the album all the sizes jumble up. 

The text boarder around the edge of the album cover stands out because the two colours contrast each other. The names of the songs are in sans serif to be clear to the reader. The kerning of the letters is the same on every song title and the leading in between the lines is also the same to keep the list looking organised. The bar code is lower down on the cover and separate from the rest of the text so that it can be clearly located when in a store.

LO1 Task 1 KTA1: Write up of Professional - Nick Bax

Nick Bax

Creator of the website www.humanstudio.com, home of lots of upcoming film and animation. Before creating the website, Nick Bax worked at Designers Republic a graphic design company in Sheffield. While working at Designers Republic Nick Bax designed webistes and apps for buisness ideas suitable and worked with many different bands and video gaming companies. Using his graphic design knowledge, Nick Bax designed clothing for a company called Fitriani which lasted three months. As well as working on private projects, Nick Bax has worked with The University of Sheffield spending lots of work on the prospectus. A recent idea which came from the virtual 3d gallery of Computerlove, was to build a real 3d gallery and have artists from the local area send in either models they have built them selfs or simple sketches which Nick could adapt and build himself for the gallery.
The digital catalog from HumanStudio's is called Sci Tec and is available online and in an app. However all the work done by Human Studio's has never been printed out before, thats why the last exhibition they did was a series of slideshows on projectors around a gallery.

LO1 Task 1 KTA 1: Key Print Conventions and Terms

Serif Font - fonts which have flicks, or little bars (serifs) on the end of the letters.

Sans Serif Font- Fonts which are very bold and plain, they do not have serifs on the end.

Sell Lines/Slogans- Smaller strap lines that help to sell something to the audience.

House Style- a magazines distinctive design that distinguished it from its competitors.

White Space- white parts of a page other than text or pictures.

By-lines- Name of the person who wrote the article.

Anchorage- The way in which text helps to pin down the meaning of a picture and visa versa.

• Denotation the literal or primary meaning or a word, phrase or image.
• Connotation the suggested and possible meanings of a word, phrase or image.

Roland Barthes (1977) - anchorage  - denotation - connotation "reading of signs"

LO1 Task 1 KTA 1: Write up of Professional - Nigel Stafford

Nigel Safford is a Graphic Designer/Photographer from Sheffield who works for the leader in Out Of Home Advertising, Clear Channel. Also Nigel is a freelance DJ for The Local Authority and Corp, owning his own producing studio.

Clear Channel own 75% of Radio in the USA and manages a large amount of celebrities such as David Beckham. 

Also Clear Channel design and create a large variety of advertising such as; Logo's, Fliers, 96 sheets & 48 sheet Billboard posters and 6 sheet bus shelter posters.

The standard price to display a 6 sheet poster in a bus shelter is around £110 per week, and the prices increase when in more popular areas such as London. 

The food Franchise Subway paid £570,000 last year just on advertising.

When advertising on bus shelters, the posters used on the outside which you can see when driving past are called 'Head On' and the average time a person looks at these when driving past is 4 seconds. Therefore these posters tend to be very eye catching using large fonts and images and have very little information on them. Where as people spend an average of 5 - 10 minutes waiting for a bus, so the posters inside bus shelters use much smaller fonts and have a lot more information on them as people spend longer reading them. 

OOH- Out Of Home, such as Buses, Trains and Billboard advertising.

CTN- Confectionery Tobacco and News advertising.

ABC1C2DE- Socio Democratic's, people who earn different amounts of money in different areas of work are categorized into one of these groups and advertising companies aim their work at certain groups.   

Unit 32: LO1 KTA1: Starter Revision

A logo should be :
-Simple
-Creative
-Recognisable
-Reproducible
-Unique
-Individual

A Headlining act is found at the top of a poster

Connote and convention are the 2 C words we must remember then analysing text.