Target Audience:
Age
Gender
Sexuality
Hobbies
Interests
Ethnicity
Grade (ABC1's)
Social
John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.
Ien Ang (1991) similarly argue that all media produces create 'imaginary entities' of their target audience before creating a media product.
MoodBoard for my Target Audience:
Target Audience, Demographics and Customer profile for Sheffield Steel City Fest:
Becca is 18 years old and currently studying Level 3 Music Technology at Derby College. She has listened to rave music since the age of 14 and her ambition is to become a professional DJ and produce her own music. Over the past summer she has attended multiple festivals all over the country and goes regularly to raves in Sheffield and Derby to listen to new upcoming artists who she can work with in her music career. She gets paid weekly and saves the majority of her money for festival tickets and concerts with her friends, or to buy new equipment for her music hobbies. She also pays for her own guitar and singing lessons which she does once a week. Becca has a local part time job and spends her free time researching new music which she can use at college.
Presentation of the event:
Please give me your thoughts on my presentation below
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