LO5 Task 5 KTA 16: Photoshop Skills

LO4: Budget, Legal & Ethical, Release Date

Budget: 

Total: £2,729

Standard printing costs of flyers and posters:  http://www.alocalprinter.com/uk/posters/

 

Legal & Ethical:

In the creation of my products i have used mainly images which I have taken. However one image has been used off of Google so I have an example of a copyright permission letter earlier in my blog. Also the majority of the fonts I have used are off of Dafont.com therefore the terms of use would be specific to the font typically the fonts are free to download for use noncommercial uses. Therefore there would be additional expense for the use of fonts.

Peer Assesment

 

LO4 Task 4 KTA 15: Production Schedules: 1) 18-22nd November, 2) 25th - 29th November

LO4 Task 4 KTA 13: Treatment for Steel City Fest Brief

LO4 Task 4 Feedback

LO5 Task 5: KTA 17: Finial Graphic Design Pieces

Magazine Advert:

Billboard:

Flyer:

Ticket:

Logo:

Copyright Purposes 

Task 3: Initial Feedback Sheet

LO2 KTA 9: Magazine Ad Examples

Lesson Objective

By the end of the lesson (16.12.13) i will have started my final piece of advertising, the magazine ad after checking my finished pieces: A5 flyer, Billboard and ticket.

LO2 KTA 9: A5 flyer example

LO5 Task 5 KTA 16: Illustrator Skills

LO3 Task 3: KTA 12: Witness Statement Feedback

LO3 Task 3 KTA 11: Presentation Video/PPT

Target Audience:

Age

Gender

Sexuality

Hobbies

Interests

Ethnicity

Grade (ABC1's)

Social

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.

Ien Ang (1991) similarly argue that all media produces create 'imaginary entities' of their target audience before creating a media product. 

MoodBoard for my Target Audience:

Target Audience, Demographics and Customer profile for Sheffield Steel City Fest:

Becca is 18 years old and currently studying Level 3 Music Technology at Derby College. She has listened to rave music since the age of 14 and her ambition is to become a professional DJ and produce her own music. Over the past summer she has attended multiple festivals all over the country and goes regularly to raves in Sheffield and Derby to listen to new upcoming artists who she can work with in her music career. She gets paid weekly and saves the majority of her money for festival tickets and concerts with her friends, or to buy new equipment for her music hobbies. She also pays for her own guitar and singing lessons which she does once a week. Becca has a local part time job and spends her free time researching new music which she can use at college.

Presentation of the event:

Please give me your thoughts on my presentation below

LO3 Task 3 KTA 10: Questionnaire Link

After getting my feedback, 75% believed my draft ideas created a cohesive brand across 4 designs. However from the feedback given I realise I need to keep a consistent theme throughout my work so that all the drafts are linked.

 

100% of the people i asked agreed my colour scheme is suitable for my target audience therefore in my final pieces I will keep to these colours.

 

From the results I got, I have decided to use more suitable images that represent the genre of music at my festival.

I realise from my feedback that my font is suitable for small types of advertising however when used on a larger scale for example a billboard, my font became difficult to read.

Because my results were 50/50, it became obvious that my genre of music was no shown clearly so to fix this I have decided to use different images and on a larger scale on my work and now the subculture my festival is aimed at is clearer.

Unfortunately the people I asked would not of chosen to attend my festival because they we're not the subculture of people my festival was aimed at.

Please give me your feedback!! 

Click here to take survey

Task 2: Feedback Sheet And Improvements

LO2 TASK 2 KTA 9: Analysis of Successful Related Brands

This bright logo is used in different ways throughout different methods of advertising, however it is recognizable because each different poster, logo and banner will always use the trademark V which is always in the same font and colour. The use of colours and images is to attract the correct target audience. This is connoted through the images used such as the love heart as the main logo which is innocent and welcoming as the music is generally for entertainment whereas festivals such as Download use images which are not as tame to reflect the music genre at the festival There will be no copyright issues with the graphics in the advertisement of the festival as all the images used will be original and to avoid this issue and keep continuity and recognition of the festival, the same images will be used for multiple years of advertising the festival.

a). The purpose of well designed tickets and wrist bands is to advertise the festival and as a souvenir so that the customer will see these and want to attend the festival in future years.
b). Tickets for festivals are usually on card when they are sent in the post and on entry the customer has the card ticket replaced for a wrist band as they require no looking after and are less likely to be lost.
c). The content of the ticket often includes name and address of the customer and the dates which they have purchased tickets for. Also basic information to return the tickets to if there is a problem and terms and conditions will be on the back.
d). The style of the tickets will be basic and clearly laid out so that the information is accessible when the ticket is required on entry. The style of the wristbands however will have iconic imagery related to the festival and will be visually appealing so that customer will want to wear it throughout and after the festival which is also another method of advertisement.
f). There is no specific target audience for the tickets or wrist bands. All customers who purchase a ticket or a wristband will receive the same product because they will be allocated for specific reasons. However the style of the wristband is typically designed for people aged between 16-30 as it uses bright colours and imagery as the genre of music at the festival is mainstream chart music so this age group is the main target audience.
g). Regulatory bodies such as the ASA will assure that all imagery used on the tickets is original to V-fest and will not cause issues with copyright. Also all products will use no offensive language or images because the target audience is majority the younger generation due to the genre of music at the festival.