This bright logo is used in different ways throughout different methods of advertising, however it is recognizable because each different poster, logo and banner will always use the trademark V which is always in the same font and colour. The use of colours and images is to attract the correct target audience. This is connoted through the images used such as the love heart as the
main logo which is innocent and welcoming as the music is generally for
entertainment whereas festivals such as Download use images which are
not as tame to reflect the music genre at the festival There will be no copyright issues with the graphics in the advertisement of the festival as all the images used will be original and to avoid this issue and keep continuity and recognition of the festival, the same images will be used for multiple years of advertising the festival.
b). Tickets for festivals are usually on card when they are sent in the post and on entry the customer has the card ticket replaced for a wrist band as they require no looking after and are less likely to be lost.
c). The content of the ticket often includes name and address of the customer and the dates which they have purchased tickets for. Also basic information to return the tickets to if there is a problem and terms and conditions will be on the back.
d). The style of the tickets will be basic and clearly laid out so that the information is accessible when the ticket is required on entry. The style of the wristbands however will have iconic imagery related to the festival and will be visually appealing so that customer will want to wear it throughout and after the festival which is also another method of advertisement.
f). There is no specific target audience for the tickets or wrist bands. All customers who purchase a ticket or a wristband will receive the same product because they will be allocated for specific reasons. However the style of the wristband is typically designed for people aged between 16-30 as it uses bright colours and imagery as the genre of music at the festival is mainstream chart music so this age group is the main target audience.
g). Regulatory bodies such as the ASA will assure that all imagery used on the tickets is original to V-fest and will not cause issues with copyright. Also all products will use no offensive language or images because the target audience is majority the younger generation due to the genre of music at the festival.
