LO2 Task 2 KTA 6: Steel City Fest Brief and Target Audience and MoodBoard

Your company has been asked to create a portfolio of marketing for a new countywide music festival called Steel City Fest. The festival is going to be a three day event from 20-22nd December 2012 across multiple music venues in south Yorkshire, but mainly in Sheffield. There are five main 'headline' acts playing but over 120 in total. The music festival aims to showcase the best local acts and musicians across South Yorkshire. Tickets for the event cost £8 for a day ticket and £21 for a full weekend pass.

I am required to make:
-Logo (plus festival slogan)
-a Magazine advertisement for the event
-The ticket design
-The official A5 flyer for the event (as found in shops and cafes)
-A billboard poster.

KTA6: Genre of festival decided. Moodboard of target audience interests anf full demographic profile created.

Target Audience:

Age

Gender

Sexuality

Hobbies

Interests

Ethnicity

Grade (ABC1's)

Social

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.

Ien Ang (1991) similarly argue that all media produces create 'imaginary entities' of their target audience before creating a media product. 

MoodBoard for my Target Audience:

Target Audience, Demographics and Customer profile for Sheffield Steel City Fest:

Becca is 18 years old and currently studying Level 3 Music Technology at Derby College. She has listened to rave music since the age of 14 and her ambition is to become a professional DJ and produce her own music. Over the past summer she has attended multiple festivals all over the country and goes regularly to raves in Sheffield and Derby to listen to new upcoming artists who she can work with in her music career. She gets paid weekly and saves the majority of her money for festival tickets and concerts with her friends, or to buy new equipment for her music hobbies. She also pays for her own guitar and singing lessons which she does once a week. Becca has a local part time job and spends her free time researching new music which she can use at college.