LO2 Task 2 KTA 7: Artists and Venues

Headliners:

Squire of Gothos

Phatworld

Droid

Spongebob Squarewave

Dankle

Venues:

LO2 Task 2 KTA 6: Steel City Fest Brief and Target Audience and MoodBoard

Your company has been asked to create a portfolio of marketing for a new countywide music festival called Steel City Fest. The festival is going to be a three day event from 20-22nd December 2012 across multiple music venues in south Yorkshire, but mainly in Sheffield. There are five main 'headline' acts playing but over 120 in total. The music festival aims to showcase the best local acts and musicians across South Yorkshire. Tickets for the event cost £8 for a day ticket and £21 for a full weekend pass.

I am required to make:
-Logo (plus festival slogan)
-a Magazine advertisement for the event
-The ticket design
-The official A5 flyer for the event (as found in shops and cafes)
-A billboard poster.

KTA6: Genre of festival decided. Moodboard of target audience interests anf full demographic profile created.

Target Audience:

Age

Gender

Sexuality

Hobbies

Interests

Ethnicity

Grade (ABC1's)

Social

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.

Ien Ang (1991) similarly argue that all media produces create 'imaginary entities' of their target audience before creating a media product. 

MoodBoard for my Target Audience:

Target Audience, Demographics and Customer profile for Sheffield Steel City Fest:

Becca is 18 years old and currently studying Level 3 Music Technology at Derby College. She has listened to rave music since the age of 14 and her ambition is to become a professional DJ and produce her own music. Over the past summer she has attended multiple festivals all over the country and goes regularly to raves in Sheffield and Derby to listen to new upcoming artists who she can work with in her music career. She gets paid weekly and saves the majority of her money for festival tickets and concerts with her friends, or to buy new equipment for her music hobbies. She also pays for her own guitar and singing lessons which she does once a week. Becca has a local part time job and spends her free time researching new music which she can use at college.

LO2 Task 2 KTA 6: Styles Of Research

Secondary

- Using sources to gather information

- A reliable source

- Already research

- Internet

- Worksheets

- Books

Primary

- Gather information

- own research

- Vox Pop

- Focus Group

- Questionnaire

- Worksheets

LO2 Task 2 KTA 6: Production Plan for Draft Work

Task 1: Feed Back Sheet and Improvements

LO1 Task 1 KTA 4: ASA research

Advertising Standards Authority - is a non-statutory body but provide a code of practice for advertising. 

-adverts should not cause offence.

-adverts should not glorify alcohol, sexual activity, drug taking.

-adverts should not cause harm not children.

-adverts should not be misleading.

-adverts should not give false information about what they are selling/promoting or exaggerate claims        made.

The asa covers broadcast media (TV, Radio, Film Trailers) and print media (magazines, newspaper, direct marketing).

Adverts that could be offensive of anyway:

lynx chocolate when a man is made of chocolate.

car adverts about how much petrol per gallon.

Fosters/Carling advert glorifying adverts

honeymoon skittles adverts

cinema advert £15 a month, £180 up front

French tampon advert

BANNED ADVERTISEMENTS:

Reese's Pieces advert banned for indecent exposure.

Banned for being misleading to consumers! The eyelashes were photo shopped:

150 complaints that it was "offensive and distressing" - St Johns Ambulance

LO1 Task 1 KTA 4: Copyright Law

"COPYRIGHT is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time."

This means that it is illegal to use or copy works that has been copyrighted without the creator's/licence holder's permission.

Today with the proliferation and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem. 

- Proliferation means an increase of.

- Pastiche/Parody films that mimic other films as long as they have the writers permission.

- Piracy, getting media illegally:

LimeWire

Movies2k

Isohunt

Torrent

Youtube Converter

Creative Commons

which is committed to providing creative materials for others to use. It is shared and it's original creators waiver any copyright they might have. 

  

http://creativecommons.org

In my Graphics Design Project i must:

-Take my own photos

-Create my own logo with my own unique ideas

-Make my own slogan