LO1 Task 1 KTA 4: ASA research

Advertising Standards Authority - is a non-statutory body but provide a code of practice for advertising. 

-adverts should not cause offence.

-adverts should not glorify alcohol, sexual activity, drug taking.

-adverts should not cause harm not children.

-adverts should not be misleading.

-adverts should not give false information about what they are selling/promoting or exaggerate claims        made.

The asa covers broadcast media (TV, Radio, Film Trailers) and print media (magazines, newspaper, direct marketing).

Adverts that could be offensive of anyway:

lynx chocolate when a man is made of chocolate.

car adverts about how much petrol per gallon.

Fosters/Carling advert glorifying adverts

honeymoon skittles adverts

cinema advert £15 a month, £180 up front

French tampon advert

BANNED ADVERTISEMENTS:

Reese's Pieces advert banned for indecent exposure.

Banned for being misleading to consumers! The eyelashes were photo shopped:

150 complaints that it was "offensive and distressing" - St Johns Ambulance