LO1 Task 1 KTA 1: Key Print Conventions and Terms

Serif Font - fonts which have flicks, or little bars (serifs) on the end of the letters.

Sans Serif Font- Fonts which are very bold and plain, they do not have serifs on the end.

Sell Lines/Slogans- Smaller strap lines that help to sell something to the audience.

House Style- a magazines distinctive design that distinguished it from its competitors.

White Space- white parts of a page other than text or pictures.

By-lines- Name of the person who wrote the article.

Anchorage- The way in which text helps to pin down the meaning of a picture and visa versa.

• Denotation the literal or primary meaning or a word, phrase or image.
• Connotation the suggested and possible meanings of a word, phrase or image.

Roland Barthes (1977) - anchorage  - denotation - connotation "reading of signs"