LO1 Task 1 KTA 3: Analysing Graphic Design of Music Campaigns

Download is a music festival with the purpose of entertainment with an incredible line up of well known music artists performing over a three day weekend. The Target Audience of the festival is people aged between 18 to 30 mainly. However people from the age of 14 to any age attend because people of all ages like the genre of music that the festival offers, the problem is the danger of attending the festival at a young age as when in the crowd "moshing"is a danger. The format of the campaign is an informative poster but the way in which the information is displayed does not make the poster look morbid. The poster has all the key information which  keeps very with the theme of "Rock" as the logo is a wolf/dog with flames surrounding it. The synergy of the logo across the advertisement of the festival is used to expand the range of advertising. On each style of advertising e.g. posters, tickets etc the logo is changed slightly, however it is still the same logo. All the images on the poster are designed in a Tattoo style which would appeal to the target audience because the people who go to Download Music Festival who listen to the genre of music played they are known as part of the subculture as "Rockers" who are commonly known to have tattoos. The images used connote a firey atmosphere which represents the ethos of the festival and the electricity that all the delegates experience. The use of red on a few of the headlining acts is used simply to highlight the more important acts so that the reader is drawn to the popular acts that most people will know. Also the individual use of each font per act reflects the individuality of each act and that the festival will involve all kinds of exciting experiences for everyone. The kerning of each act title is different per act as both Serif and Sans Serif fonts are used within the poster. Also the way the poster uses the trademark font familierises the reader with the act as it is the font used on all the albums by the artist. The content of the poster is information of the days that the event is on and the artists each day. The Leading of the artist names are more uneven at the top of the page as each act has different sizing of their fonts are images are included also. The gutters in between each day are the same size to keep the days separate and organised. If the columns overlapped then the reader would be confused as to which day they want to buy a ticket for. The layout of the poster is very organised and neat as it is informative despite all the "rock" images that fill the border, leaving minimal open space. This resembles the festival as the festival its self will be loud and chaotic, the overlapping images connote the immense crowds of people who will be attending the festival. The Cross heads used on the poster are used at the top of each column are used to title the day which each act is performing. There are no banners particularly used on the poster because they would not stand out from the alternative fonts throughout the poster. The images used on this poster such as the ones at the bottom for advertisment the sponsors of the event, it is very important for these events to have sponsors for financial funding and advertising the festival. Kerrang Magazine is used as a main source of advertisement because the subcultured readers are the delegates who would attend Download Festival. The Headlining acts images anchor the genre of the music which is performed at Download as the titles of the act are images of the bands names.


My Chemical Romance:

The Font used on the album cover is a Sans Serif font and the style of the font is designed to look messy and alternative because the people known to listen to this style of music are in the subculture of emo or alternative. The kerning on the banner is uneven and the letters overlap because this keeps with the genre of the music. There are only two colours used on the album cover, black and white. These colours are used because they contrast each other therefore all the information even the logo is clear. The image in the bottom left hand corner is to warn the buyer that the music is inappropriate for young children.  Therefore the target audience is people aged 12 and older because of the language used in the music. 

Freshers Poster

This poster used to advertise a freshers party for uni students is very different to ones commonly seen as it uses a small variety of colours and is designed to look organised and classy. The target audience is students aged 18 onwards at university. On this poster the use of larger fonts for the genre of music played is because there is only one subculture this poster is aimed at, Ravers. The use of the simple image leaves an element of mystery about the event and the way in which the triangle are uneven denotes the different layers of music. The use of the technique Power of Three occurs a lot on the poster because it says in the readers mind. For example, the reoccurrence of the colours blue, black and pink; and the use of three triangles.  

Bowling for soup

The purpose for this image is an album cover for a band. The format for this cover is basic and uses minimal colours that contrast to that the banner and images are cold and stand out. The content of this cover is simple with one large banner on the top of the cover and four individual images of the band members. The style of this image overall is retro, the use of the colours blue and orange together contrast to they make the people stand out from the background. The layout is clear and organised on this cover despite the contrasting colours. The banner is in a sans serif font for impact and is in a cream colour because black it contrasts the dark brown background. The target audience for this album is people in the subcultured group rockers or people of any age who enjoy the style of music.

Daft Punk

The purpose of the cover is to advertise the band. The serif font used has a punk style and this fits the theme of the cover as the punk is in the name. The metallic colour of the writing makes the words look like metal but the splatters around the words makes the metal look runny which symbolises that the music is heavy like metal but its jokingly heavy because the metal isn't set. The multicolours used around the words make the words stand off of the page and also recreates the image that the music isn't heavy because at the same time it is playful. The target audience for this music is everyone because the band do pop music which has no age limits. 

  

I have looked at the ones i have analysed, according to The ASA non of the images i have analysed break any codes of pratice.