Nigel Safford is a Graphic Designer/Photographer from Sheffield who works for the leader in Out Of Home Advertising, Clear Channel. Also Nigel is a freelance DJ for The Local Authority and Corp, owning his own producing studio.
Clear Channel own 75% of Radio in the USA and manages a large amount of celebrities such as David Beckham.
Also Clear Channel design and create a large variety of advertising such as; Logo's, Fliers, 96 sheets & 48 sheet Billboard posters and 6 sheet bus shelter posters.
The standard price to display a 6 sheet poster in a bus shelter is around £110 per week, and the prices increase when in more popular areas such as London.
The food Franchise Subway paid £570,000 last year just on advertising.
When advertising on bus shelters, the posters used on the outside which you can see when driving past are called 'Head On' and the average time a person looks at these when driving past is 4 seconds. Therefore these posters tend to be very eye catching using large fonts and images and have very little information on them. Where as people spend an average of 5 - 10 minutes waiting for a bus, so the posters inside bus shelters use much smaller fonts and have a lot more information on them as people spend longer reading them.
OOH- Out Of Home, such as Buses, Trains and Billboard advertising.
CTN- Confectionery Tobacco and News advertising.
ABC1C2DE- Socio Democratic's, people who earn different amounts of money in different areas of work are categorized into one of these groups and advertising companies aim their work at certain groups.
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